Should you create a new cellphone app?

Well the answer to that question is potentially.
You need to work out why you would want an app, what you can do with an app, who would make it, what does it look like?
An app is for life, not just for Christmas and you really need to think about why you want one for your business. Your customers need to be incentivised to use your app. An app that is ugly is worth nothing to your customers - so don’t do it. An app that isn’t wanted is a waste of time and money. An app that nobody knows where to find is useless.
if you’re old enough, think back to when websites was the talk of the town. Everyone was told they HAD to have a website, but not everyone who bought one knew what to do with it. This is just what is going on now in the app world- people are creating apps that cost them serious amounts of money, and they are pointless|absolutely worthless} as nobody knows about them or nobody wants to download them.
I can’t see that number slowing down.
In April 2011 It was reported that the Apples mobile tools were used daily by 90% of those surveyed

Those business types amongst us will know that the Blackberry has a roughly even-stevens market share with IPhone and Android.
Do some research into your . There are great statistics available which will let you know whether your target market buy a phone with the operating system you want to develop an app for. There is no point making an iphone app if everyone in your target market has an android phone.
Don’t be blinded by your personal phone you use. Yes, you may love your phone (you do spend more time with it than your favourite jumper but just because you like, doesn’t mean your target market think the same.
You can make sure it looks amazing and even be free -but if nobody knows about it, nobody will use it and it will be a waste of money.
Have you ever opened a present which your aunt got you (the one who is a bit older and not quite on the same wavelength as you are),and you got something that looks fantastic - is absolutely beautiful, but absolutely useless. Think of it like this: You can use two different cab companies. One of them has a surly driver. The other has a surly driver but he tells you about their free app - which you download and it is a really simple, really addictive game. Are you going to tell your friends about it when you get out of that taxi? Of course you are? Will you use that taxi company again? Of course? What if they gave you 10% off the bill if you showed them you had downloaded their app on your phone? Oh yeah, you’d go back? And you’d tell even more friends about it.
If you’re looking for someone to design a phone app for you - ensure they know more than just about designing and programming an app, make sure they take the above into account. Always think hard about app creation, app creation, .