Can you pay for someone to make a businesss smartphone application?

Published: 03rd May 2011
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A lot of small businesses will be asking the question, Should I create an cellphone app?
Well the answer to that question depends on what you want.
You need to work out do your customers need your app, Is there a market for your app, what do you want the app for?
Making an app is a big decision and you really need to think about why you want one for your business. Your customers need to be incentivised to use your app. An app that is ugly is useless to anyone that downloads your app - so really think through the decisions you make to have an app made. An app that isn’t downloaded is a waste of time and money. An app that nobody knows about is pointless.
If you can, think back to when the web was called ‘the information superhighway. Everyone was told they would be lost without a website, but not everyone who got one knew what to do with it. This is exactly what is going on now in the app world- people are buying apps that cost them serious amounts of money, and they are pointless|absolutely worthless} as nobody knows about them or nobody wants to download them.

What format should your app be in? Should you choose an iphone, an Android App, a web app, or no app (Yes, no app really is an option. It’s useful to look at some statistics on phone usage. In 2011
Google Reported that 350,000 Android systems were activated every day. I can’t see that number going any way but up.
It was reported that the iphone and iPad were used daily by 90% of medical practitioners surveyed
In April 2011 Nokia reported to expect a further decline in sales of Nokia phones, but a return to form later in 2011 (we’ll see about that).

Do some research into your market and customer base. There are fascinating statistics available which will let you know whether your targets buy a phone with the operating system you want to develop an app for. It is useless making an iphone app if everyone in your target market has an android phone.
Don’t be blinded by your personal phone you use. Yes, you may love your phone (you do spend more time with it than your dog/daughter/son but just because you like, doesn’t mean your target market think the same.

Another point is: The biggest question you should be asking yourself if - when someone has your app, now what?



If you’re looking for someone to design a phone app for you - be sure they know more than just about creating an app, make sure they take the above into account. Always think hard about app creation, android app creation.

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